A colorful rebrand for EcoSoul, a home goods company that upcycles plant waste from palm leaves, sugarcane, and bamboo to reduce our carbon footprint. We created this new identity to make sustainable products celebratory, engaging, and straight to the point.
EcoSoul's packaging is designed to engage a consumer on the direct benefits of choosing a sustainable product. Instead of illustrating the typical plant, leaves, etc. we wanted an impactful and digestable set of messsages to be at the forefront.